Veterinarian SEO that puts your clinic in front of people searching your towns
Veterinarian SEO is our work for vet clinics, animal hospitals and mobile vets who want to be found when someone nearby goes looking. We write landing pages, bring the Google Business Profile into line, build or maintain the clinic website, run paid ads, and count every call and web form that arrives.
Picture the roll of paper at the end of a table in an exam room: a clean stretch gets pulled out, then torn off along the perforation. Our work is laid out the same way, with one fresh sheet per listed service and the roll itself turning underneath.
Invoices arrive monthly and any invoice date can be the last one. No startup fee applies, and advertising money goes to the platforms directly.
The price list, torn off the roll
- The entry planStarter Roll Plan $495/mo
- Search, your own siteSilver $1,495/mo
- Search, new site tooGold $2,495/mo
- The longest stretchPlatinum $3,495/mo
- Ads, first platformOne ad platform $895/mo
Ad budgets are extra and go straight to Google, Bing or Meta.
The roll and its sheets
A separate sheet for each service the clinic lists
When every service shares one page called Services, a search for a single service in a single town has nothing written for it. So we write a landing page for each service the owner names, for each town the clinic draws from, and for each kind of animal the owner says the practice sees. A person typing vet near me
or mobile vet near me
then meets a page that matches what the clinic actually offers.
Below every sheet sits the core: the clinic's name, address, phone number and hours, spelled the same way on the website, on Maps profile care and on each listing. The owner supplies those facts. The owner also decides every statement a page makes about care, credentials, hours and prices, because those lines belong to the practice and not to us.
What gets pulled off the roll
- Service sheets
A landing page per service
Each item on the clinic's own menu gets a page of its own, written for the owner's approval and published once it is signed off.
- Maps
A Maps listing that matches
We fill in the Google Business Profile and merge duplicate listings so the street address and phone number agree wherever they appear.
- Town pages
Pages for each town in your catchment
A practice that serves several towns gets a page for each one, along with pages for the animals the owner says it sees.
- Paid ads
Ads aimed at your own menu
Campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) point at the same service and town pages, with the budget paid to the platform.
Two jobs, taken on together or one at a time
- Search and Maps
Organic Growth
A person looking for a vet types the animal and the town into Google, then picks from what shows up. For each service on the clinic's menu and each town it draws from we build a landing page; we also bring the Google Business Profile into step, publish Strategic Content Assets every month, and fold in website work, link building and a routine for inviting clients to leave reviews.
Entry price $495 each month Below Silver, Gold and Platinum there is a starter plan of 25 landing pages. Its box opens the pricing page, and what goes on them comes out of a conversation.
- Paid placements
Paid Ads
Paid ads put a practice on screen at the moment someone searches, and in the feeds they scroll later. We build campaigns for Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) around the clinic's own services and towns, keep unrelated searches out, and report what came in.
Entry price $895 each month One platform is the entry plan. The clinic pays for clicks directly to the platform, so that money is never folded into our fee.
How the sheets are cut for different practices
| Kind of practice | What its sheets are built around | Where the pages point |
|---|---|---|
| Single-owner clinic | The services on its menu, named by the owner | Its own town and the towns beside it |
| Clinic with several locations | One set of pages per location, each with its own address | Every town a location draws from |
| Animal hospital with many service lines | A sheet for each line on the hospital's list | The towns around the building, one page apiece |
| Mobile vet | The service area and the visits the owner offers | Towns on the route list the owner supplies |
| Practice for birds, reptiles and other exotic pets | The kinds of animals the owner states it sees | Towns where exotic pet owners search, such as exotic vet near me |
Three things a practice owner may believe about marketing
Told to the receptionistA handsome website is enough to bring people in.
What the paper roll showsA site helps only once a page exists for what a person typed. One Services page leaves every other search without a page written for it, and we add the pages that are missing.
Told to the receptionistAds and organic search are rivals, so a clinic must pick one.
What the paper roll showsThey answer the same search from two places on the screen. Search pages and the Maps profile stay on your site, and ads are a paid placement you add one platform at a time. Begin with either.
Told to the receptionistHiring an agency means the agency speaks for the clinic.
What the paper roll showsWe draft; the owner decides. The owner reads and signs off on every line about care, credentials, hours and prices ahead of publication.
What veterinarian SEO looks like in order, and what it costs
We begin with the owner's list of services, towns, locations and animals, cut the first sheets and start counting calls and forms from day one. Then the roll turns:
- Pull. A batch of draft pages arrives for the owner to read.
- Approve. The owner edits, strikes out or signs off each page.
- Tear off. Approved pages are published and the next batch begins.
Search work comes in four plans: a starter opening at $495 a month, then Silver, Gold and Platinum, with the starter's contents worked out in a conversation. Paid ads start with one platform at $895 a month, and the clinic's ad budget is paid directly to that platform. No startup fee applies, and no contract binds the clinic. The pricing page lays out every plan, and the services page shows what each job includes.
Questions from practice owners
What does one landing page cover?
Can a practice with two locations share one set of pages?
Do we need a new website before we start?
Who decides what a page says about the clinic's care?
How will we see what came of it?
Pull the first sheet
Choose a weekday and a start time on the contact page and the CEO calls the number you typed at that hour. If you would rather write, a few lines about your services and towns will do.
Which clinic services deserve a page first?
List the services the clinic would like more appointments for, the towns clients drive in from, and the shelters, rescues and pet-supply shops that point people your way. Leave out client names, pet names and every record detail.
Give the front desk bell a tap
Ross Cohen is the CEO here and will call at the slot you pick. Prefer to write first? Each note sent through the contact form is read by a person.
The bell is only a drawing for fun and says nothing about any clinic.