About Veterinarian SEO, an agency for vet clinics and animal hospitals
Veterinarian SEO is an agency whose only customers are vet practices: clinics run by one owner, clinics with several locations, animal hospitals, mobile vets and practices that see birds, reptiles and other exotic animals. We put them in front of people who are searching, through landing pages, Maps profiles, websites and ads.
Everything we write is about being found. What happens in the exam room belongs to the practice, and so do the words that describe it.
Marketing work, and only that
Our desk is the website, the Google Business Profile, the listings, the monthly Strategic Content Assets and the ad accounts. We leave the clinic's care, its credentials, its hours, its after-hours arrangements and its prices to the people who run the practice. When a page needs one of those statements, the owner writes it or approves it, and it goes on the page exactly as signed off.
That division is why the owner reads every draft. It also keeps the clinic in step with its state veterinary board and with the advertising rules each platform sets, which are the owner's to read.
Four habits behind the work
- Approval
The owner has the last word
A draft is a draft until the practice owner has read it and said yes. Edits come back to us and we make them before anything is published.
- Scope
One sheet per job
Each service, town or platform gets its own piece of work, so the owner can see what was added and where it stops.
- Counting
Calls and forms, by page
Each month's report ties incoming calls and web forms to the page or ad that produced them, with client and pet details left out.
- Ownership
Accounts stay with the clinic
Ad accounts, listings and the website domain are registered to the practice. We are added as managers and can be removed.
The roll in the exam room, and why we borrowed it
A fresh stretch of paper is pulled from the roll, used, and torn off along the perforation, while the roll itself carries on. Marketing for a clinic can run the same way. A service page is written, read, approved and published, and the next page begins without disturbing the last.
What stays constant under every sheet is the core: the clinic's name, address, phone number and hours, worded identically wherever they appear. For a deeper look at how the pieces connect, read our veterinarian marketing page, or head right to veterinarian SEO and paid ads.
What a clinic can expect from the arrangement
- A draft of every page, ad and listing change before it goes live
- A monthly report that counts calls and web forms beside each page and each ad
- Ad accounts opened under the clinic's own name and card
- No startup fee and no contract, with invoices monthly
- Statements about care, credentials, hours and prices written or approved by the owner
- Client names, pet names and record details kept out of forms, ads, review replies and tracking
A few questions about the agency
What kinds of practices do you work with?
Does the agency run the clinic's website after launch?
Where do the words on a page come from?
Is there any minimum commitment?
Say hello to the people reading the form
A person reads every note that comes through the contact page, so a few lines about your services and your towns are a good start.
Which clinic services deserve a page first?
List the services the clinic would like more appointments for, the towns clients drive in from, and the shelters, rescues and pet-supply shops that point people your way. Leave out client names, pet names and every record detail.
Give the front desk bell a tap
Ross Cohen is the CEO here and will call at the slot you pick. Prefer to write first? Each note sent through the contact form is read by a person.
The bell is only a drawing for fun and says nothing about any clinic.