Meta Ads (Facebook and Instagram) for vet clinics that want to be seen in their own towns
Meta Ads (Facebook and Instagram) place a clinic's name in the feeds and stories of people who live in its towns, whether or not they were looking for a vet. We build and manage those campaigns, the owner approves each ad before it runs, and the ad account and card stay in the clinic's name.
A search ad answers something a person typed. Here no one typed anything first, so the ad itself has to be plain about who the clinic is and where it sits.
Feed, not results page
A sheet that goes to the feed
An ad on Meta Ads (Facebook and Instagram) arrives uninvited, which changes how it is written: the clinic name, its towns and one plain reason to call or write, with nothing the owner has not approved.
Where a search ad lands on a service page, a feed ad can send people to a town page or the location page, so the first screen matches the ad that was tapped, much as the town and Maps pages are written to match a search. If you are weighing the two, how search ads on Google work for a clinic shows the other side.
Parts of a feed campaign
- Audience
Towns drawn on the map
Ads are aimed at areas around each location the clinic names, and the owner can widen or narrow them.
- Ad wording
Short copy with one purpose
Each ad carries the clinic name, a town and a single reason to get in touch, drafted for the owner's approval.
- Landing
A page that matches the ad
Clicks go to a town page, a service page or the location page rather than a general home page, so the message and the page agree.
- Privacy
No client details anywhere
Client names, pet names and record details stay out of audiences, ads and tracking. The clinic keeps them out and we never ask for them.
Where each kind of feed ad points
| Ad aimed at | What it names | Where the tap goes |
|---|---|---|
| People in a town the clinic serves | The clinic and that town | The town page |
| People near a second location | That location and its address | The location page |
| Pet owners in the clinic's area | Only the services the owner lists | The service page it points at |
| Owners of birds, reptiles or other exotic pets | Only if the clinic sees those animals | The page about the animals the clinic sees |
| People in towns the clinic has just added | The clinic and the new town | The new town page |
From connected accounts to live ads
Connect the clinic's accounts
The clinic's business page and ad account are linked, our team is added as managers, and the clinic's own card sits with the platform.
Pick towns and services to feature
The owner chooses which locations and which services the ads should name.
Write and approve
We draft the ads and the owner reads each one, changing any line before it runs.
Count and trim
The month-end summary sets spend against the calls and forms counted from each ad's landing page, and an ad that brings none is rewritten or paused.
Before the first campaign
- The clinic's business page and ad account, in the clinic's name
- Towns and locations to cover
- Services the clinic wants named in ads
- A monthly budget, paid by the clinic to the platform
- The wording the owner approves for each ad
- The name of the person who signs off on every ad
Three ideas about feed ads
Told to the receptionistA feed ad does the same job as a search ad.
What the paper roll showsA search ad answers a typed request (the paid ads overview sets the platforms side by side). A feed ad reaches a person who has not asked yet, so it is written differently and often points to a different page.
Told to the receptionistThe agency ought to hold the ad account.
What the paper roll showsThe account is the clinic's. We are added as managers, and the clinic can take us off.
Told to the receptionistA good ad needs client stories and pet names.
What the paper roll showsAd wording sticks to the clinic name, its towns and the services the owner lists. No client stories, pet names or record details appear.
Where Meta Ads (Facebook and Instagram) fits in the ad plans
Held in common by all three ad plans
- Each ad account is the clinic's property, and our staff are added as managers
- Keyword lists, ad text and call-tracking numbers are drafted and checked before anything runs
- Negative keywords hold off job seekers, students and people buying supplies
- Clicks are charged by Google, Bing and Meta to the clinic's own card, so ad budgets stay off our invoices
- A summary each month shows what was spent on ads and what came back as calls and forms
One ad platform
$895/mo
Pick Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) and one set of campaigns goes live on it.
Two ad platforms
$1,595/mo
Choose two from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram); one summary covers both.
Three ad platforms
$2,295/mo
All three at once: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), summarised on a single page.
Say so ahead of the following invoice and the plan just ends. No contract to unwind, nothing owed afterward.
Feed ad questions from practice owners
Do the ads use pictures of pets or clients?
Whose name is on the account?
Can an ad mention hours or prices?
Which numbers appear in the month-end summary?
Can I run only Meta Ads (Facebook and Instagram)?
Tell us which towns to cover
Use the contact form to send your name, email, phone number and a line about the clinic. A callback slot is optional, and the CEO will ring at the hour you pick.
Which clinic services deserve a page first?
List the services the clinic would like more appointments for, the towns clients drive in from, and the shelters, rescues and pet-supply shops that point people your way. Leave out client names, pet names and every record detail.
Give the front desk bell a tap
Ross Cohen is the CEO here and will call at the slot you pick. Prefer to write first? Each note sent through the contact form is read by a person.
The bell is only a drawing for fun and says nothing about any clinic.