Veterinarian paid ads management for clinics and animal hospitals
Paid ads management for a vet clinic means campaigns written around the services on the clinic's own menu and the towns it draws from. We build and run them on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), and we count every call and web form each one produces.
The clinic holds the ad account and pays the platform for its clicks. Our monthly fee is for the work, and one platform opens at $895 a month.
A sheet for the ads
How paid ads sit beside the search pages
Search pages stay on your website. Paid ads are a placement you rent, and they stop when the budget does. The two work from the same list: the owner names the services and the towns, and each ad is written for one of each, then sent to the landing page made for it. A person who types vet clinic near me
and clicks an ad should arrive somewhere that talks about the clinic, not a general home page.
The owner sets the budget and pays the platform directly. The owner also reads each platform's rules on ad wording and claims, and decides what an ad says about care, credentials, hours and prices. We draft inside those limits. Our lead generation page shows how calls and forms are counted against each ad.
Three places an ad can run
- Search on Google
Google Ads
Text ads that appear beside Google search results for the services and towns the owner lists. See the Google Ads page for the detail.
- Search on Bing
Bing Ads (Microsoft Advertising)
Search ads on Microsoft's engine, built from the same keyword lists and kept in an account the clinic owns. The Bing Ads page explains the fit.
- Feed placements
Meta Ads (Facebook and Instagram)
Image and text ads in feeds, written for a service or a town. The page on Meta Ads (Facebook and Instagram) covers how they are run.
Searches we keep off the clinic's bill
| Kind of search | Why the clinic would not pay for it | What we put in place |
|---|---|---|
| People looking for a job at a clinic | They want a position, not a visit to the practice | Job words added as negative keywords |
| Students looking at vet schools | They are comparing programs, not clinics | School and course words blocked |
| Shoppers hunting for pet supplies | They want a product the clinic does not sell | Shopping words blocked |
| Do-it-yourself researchers | They want instructions, not a clinic | Instructional wording blocked |
| Searches from outside the towns served | The pages and the phone line aim at the clinic's own area | Locations set to the towns the owner lists |
How a campaign goes from list to live
Settle the menu and the map
The owner lists the services to push and the towns to reach. Anything left off the list gets no ads.
Draft each campaign for reading
We write keyword lists, ad text and tracking numbers, and send them to the owner. Nothing runs before the owner approves it.
Open one platform
The clinic creates the ad account and adds its own card, and we join as managers. The first campaign goes live on that platform alone.
Read the month-end sheet
Spend, calls and forms are set side by side, per ad. The owner decides whether to change the budget, add a platform or pause something.
What the clinic brings to the first campaign
- The services the owner wants more calls for, listed in the owner's own words
- The towns and locations the ads may reach
- The clinic's name, address, phone number and hours, worded one way for every placement
- A card on the ad account, held by the clinic
- A landing page for each service an ad points at, or a draft we write for approval
- A call tracking number for each campaign, drafted before anything runs
- A rule that client names, pet names and record details stay out of ads, forms and tracking
Platform rules about ad wording and claims are the owner's to read before a campaign goes live, and what an ad says about care, credentials, hours and prices is the owner's call.
Beliefs about paid ads that cost a practice money
Told to the receptionistA bigger budget will fix a campaign that is aimed badly.
What the paper roll showsBudget buys placement and does not write the ad or build the page. A campaign aimed at the wrong searches spends the same money wherever it points, so we sort the searches before we raise the amount.
Told to the receptionistAds should be switched on across every platform at once.
What the paper roll showsWe open one platform and read what the clinic's own phone and forms report. A second is added when the owner is ready, and a third after that.
Told to the receptionistThe agency ought to hold the ad account.
What the paper roll showsThe account is in the clinic's name with the clinic's card. We are added as managers, and the owner can take us off the account at any point.
Ad plans by number of platforms
Held in common by all three ad plans
- Each ad account is the clinic's property, and our staff are added as managers
- Keyword lists, ad text and call-tracking numbers are drafted and checked before anything runs
- Negative keywords hold off job seekers, students and people buying supplies
- Clicks are charged by Google, Bing and Meta to the clinic's own card, so ad budgets stay off our invoices
- A summary each month shows what was spent on ads and what came back as calls and forms
One ad platform
$895/mo
Pick Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) and one set of campaigns goes live on it.
Two ad platforms
$1,595/mo
Choose two from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram); one summary covers both.
Three ad platforms
$2,295/mo
All three at once: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), summarised on a single page.
Say so ahead of the following invoice and the plan just ends. No contract to unwind, nothing owed afterward.
Questions about running the ads
Which platform should a clinic open first?
May an ad mention the clinic's hours or prices?
Where does a click on an ad land?
What if the budget needs to change midway?
Do ads or tracking carry client or pet details?
Open the first ad account
Send your name, email and phone number through the contact page with a note on the services you would like more calls for. Or choose a weekday and start time and let the CEO ring you.
Which clinic services deserve a page first?
List the services the clinic would like more appointments for, the towns clients drive in from, and the shelters, rescues and pet-supply shops that point people your way. Leave out client names, pet names and every record detail.
Give the front desk bell a tap
Ross Cohen is the CEO here and will call at the slot you pick. Prefer to write first? Each note sent through the contact form is read by a person.
The bell is only a drawing for fun and says nothing about any clinic.