Website design for a vet clinic, one sheet for every service

Website design for a vet clinic is mostly a matter of structure: a page for each service the clinic lists, a page for each town it serves, and a contact page that is easy to find. We build that structure, and the owner reads every page before it goes live.

The home page stays short. The roll of service and town pages behind it is where each fresh sheet is pulled, written on and torn off once the owner approves it.

Site shape

A site made of separate sheets, not one long scroll

The website design plan puts the weight below the home page, where the service pages and the town pages sit.

Beneath the home page sit the service pages and the town pages. Each has its own web address, so a person who searches for one service in one town can land on a page about exactly that. Adding a service next spring means pulling one more sheet; the rest of the roll is untouched.

What fills each sheet comes from the owner's service list and from the towns the clinic names. Statements about care, credentials, hours and prices are the clinic's to write or approve, and we draft around them. These pages are also the ones that our search work and ad campaigns send people to.

What our website design work gives the clinic

  • Service pages

    A page for each listed service

    Every service on the clinic's menu gets its own page, with a clear heading, wording the owner approves and an obvious way to call or write.

  • Town pages

    A page for every town served

    Each town the clinic draws from gets a page, so the site reads like a map of where the front desk's callers live.

  • Species pages

    Pages for the animals the clinic sees

    Dogs and cats, rabbits, birds, reptiles or other exotic pets, named only as the owner states them.

  • Edits

    Changes made when you ask

    On Gold and Platinum, hosting, updates and site security stay with us. Ask for a new hours line or a fresh town page and we make the change.

Who supplies what for each spot on the site

Spot on the siteWhat sits thereWho provides it
Home pageClinic name, the towns served, a clear way to callThe owner names the towns; we write and lay it out
Service pagesOne page per service on the menuThe owner's service list
Town pagesOne page for each town the clinic draws fromThe owner's town list
Location blockStreet, phone and hours matching the Maps profileThe owner supplies and decides the hours
Contact pageName, email, phone, message and an optional callback slotBuilt by us

From a blank roll to a site that is live

  1. List the services and the towns

    The owner sends what the clinic offers and where it serves, in the clinic's own words.

  2. Lay out the pages

    We draw the page structure and show it to the owner before any copy gets written.

  3. Write and review

    Each page is drafted and sent to the owner, who changes or removes anything before it is published.

  4. Publish and keep the roll turning

    After launch, new service and town pages join the same site and the Maps profile is kept in step with them.

Things to gather before website design begins

  • The list of services, worded the way the clinic wants them named
  • Towns and locations the site should cover
  • The animals the clinic sees, as the owner states them
  • The name, street address and phone as they should print
  • The hours the clinic wants shown, which the owner decides
  • The logo, if the clinic has one it wants on every page
  • One named person who signs off on each page

Three assumptions about a clinic website

Told to the receptionistA handsome home page is all a clinic website needs.

What the paper roll showsSearch brings people to individual pages. A site with only a home page leaves every service and town without an address of its own.

Told to the receptionistA redesign means starting from nothing.

What the paper roll showsSilver works beside the site the clinic already has. Gold and Platinum include a new one, and the owner's lists of services and towns carry straight over.

Told to the receptionistChanging the site needs a developer on call.

What the paper roll showsOn Gold and Platinum the edits go through us. Ask, and the change is made; hosting and updates are handled as well.

Which search plans include a new site

Silver keeps the website you have. Gold and Platinum come with a new clinic website from our designers, with the hosting and edits looked after. Add the starter plan, which is worked out in a conversation, and that makes four plans.

Part of every search plan, whichever you pick

  • We go through the clinic website, mend page titles, headings and broken links, and shrink any oversized images
  • The Google Business Profile is filled in completely, with its service area drawn to match the clinic's town list
  • Duplicate and stale listings are merged, and a regular reminder routine invites clients to post public reviews
  • A single-page fact sheet on the clinic's services and towns, composed so AI assistants repeat it accurately
  • When the month closes, a report sets incoming calls and forms beside the new pages
  • Silver

    $1,495/mo

    Keep the clinic website you already have; the pages we write sit alongside it.

    • Every month 25 landing pages are written, one per service or town the clinic names
    • Strategic Content Assets join the roll monthly: 4 of them
  • Gold

    $2,495/mo

    Doubles the page batch and puts a website for the clinic in our hands, from the design to the hosting.

    • Every month 50 landing pages are written, one per service or town the clinic names
    • Strategic Content Assets join the roll monthly: 8 of them
    • A new clinic website drawn up by our designers, kept on our hosting and edited whenever you askNot counted here
    • Hosting, updates and site security stay with us
  • Platinum

    $3,495/mo

    The largest monthly page count, built for a group of practices, a big animal hospital or a sprawling list of towns.

    • Every month 100 landing pages are written, one per service or town the clinic names
    • Strategic Content Assets join the roll monthly: 12 of them
    • A new clinic website drawn up by our designers, kept on our hosting and edited whenever you askNot counted here
    • Hosting, updates and site security stay with us
    • Room to add locations, services and towns as the group expands

Say so ahead of the following invoice and the plan just ends. No contract to unwind, nothing owed afterward.

Website design questions from practice owners

Do I need a new website to begin?
No. On Silver we add pages alongside the site you have. A new site comes with Gold and Platinum.
Who hosts the site?
On Gold and Platinum, we do, and updates and site security stay with us. If something needs changing, tell us and it is changed.
What does the contact page collect?
A name, an email, a phone number and a short message, with an optional callback slot. It has no fields for pet names or record details, and the clinic keeps those out of it.
How do you keep the pages light?
We shrink oversized images and keep the page code plain, so a phone with a weak signal has less to carry.
Can the site carry more than one location?
Yes. Each location gets its own page and its own address block, matching its listing, which is the ground covered by our Maps work and town pages. Outside sites can then point to those pages, as described under link building.

Bring the service list to our desk

Leave your name, email and phone through the contact form, with a line about the site you have now. If you would rather talk, pick a weekday and a start time and the CEO rings you then.

Which clinic services deserve a page first?

List the services the clinic would like more appointments for, the towns clients drive in from, and the shelters, rescues and pet-supply shops that point people your way. Leave out client names, pet names and every record detail.

Tell us about the clinic and its services

Say which services you would like more calls for and which towns the clinic reaches. Keep client names, pet names and records out of your note. A few lines are plenty, and a person reads each one.

Check the box, choose a slot, and the number you entered above receives a call from our CEO then.

Set the ring time

No ring time set yet.

Weekdays are offered; the hours shown follow whichever zone is selected.

Give the front desk bell a tap

Ross Cohen is the CEO here and will call at the slot you pick. Prefer to write first? Each note sent through the contact form is read by a person.

The bell is only a drawing for fun and says nothing about any clinic.