Website design for a vet clinic, one sheet for every service
Website design for a vet clinic is mostly a matter of structure: a page for each service the clinic lists, a page for each town it serves, and a contact page that is easy to find. We build that structure, and the owner reads every page before it goes live.
The home page stays short. The roll of service and town pages behind it is where each fresh sheet is pulled, written on and torn off once the owner approves it.
Site shape
A site made of separate sheets, not one long scroll
The website design plan puts the weight below the home page, where the service pages and the town pages sit.
Beneath the home page sit the service pages and the town pages. Each has its own web address, so a person who searches for one service in one town can land on a page about exactly that. Adding a service next spring means pulling one more sheet; the rest of the roll is untouched.
What fills each sheet comes from the owner's service list and from the towns the clinic names. Statements about care, credentials, hours and prices are the clinic's to write or approve, and we draft around them. These pages are also the ones that our search work and ad campaigns send people to.
What our website design work gives the clinic
- Service pages
A page for each listed service
Every service on the clinic's menu gets its own page, with a clear heading, wording the owner approves and an obvious way to call or write.
- Town pages
A page for every town served
Each town the clinic draws from gets a page, so the site reads like a map of where the front desk's callers live.
- Species pages
Pages for the animals the clinic sees
Dogs and cats, rabbits, birds, reptiles or other exotic pets, named only as the owner states them.
- Edits
Changes made when you ask
On Gold and Platinum, hosting, updates and site security stay with us. Ask for a new hours line or a fresh town page and we make the change.
Who supplies what for each spot on the site
| Spot on the site | What sits there | Who provides it |
|---|---|---|
| Home page | Clinic name, the towns served, a clear way to call | The owner names the towns; we write and lay it out |
| Service pages | One page per service on the menu | The owner's service list |
| Town pages | One page for each town the clinic draws from | The owner's town list |
| Location block | Street, phone and hours matching the Maps profile | The owner supplies and decides the hours |
| Contact page | Name, email, phone, message and an optional callback slot | Built by us |
From a blank roll to a site that is live
List the services and the towns
The owner sends what the clinic offers and where it serves, in the clinic's own words.
Lay out the pages
We draw the page structure and show it to the owner before any copy gets written.
Write and review
Each page is drafted and sent to the owner, who changes or removes anything before it is published.
Publish and keep the roll turning
After launch, new service and town pages join the same site and the Maps profile is kept in step with them.
Things to gather before website design begins
- The list of services, worded the way the clinic wants them named
- Towns and locations the site should cover
- The animals the clinic sees, as the owner states them
- The name, street address and phone as they should print
- The hours the clinic wants shown, which the owner decides
- The logo, if the clinic has one it wants on every page
- One named person who signs off on each page
Three assumptions about a clinic website
Told to the receptionistA handsome home page is all a clinic website needs.
What the paper roll showsSearch brings people to individual pages. A site with only a home page leaves every service and town without an address of its own.
Told to the receptionistA redesign means starting from nothing.
What the paper roll showsSilver works beside the site the clinic already has. Gold and Platinum include a new one, and the owner's lists of services and towns carry straight over.
Told to the receptionistChanging the site needs a developer on call.
What the paper roll showsOn Gold and Platinum the edits go through us. Ask, and the change is made; hosting and updates are handled as well.
Which search plans include a new site
Part of every search plan, whichever you pick
- We go through the clinic website, mend page titles, headings and broken links, and shrink any oversized images
- The Google Business Profile is filled in completely, with its service area drawn to match the clinic's town list
- Duplicate and stale listings are merged, and a regular reminder routine invites clients to post public reviews
- A single-page fact sheet on the clinic's services and towns, composed so AI assistants repeat it accurately
- When the month closes, a report sets incoming calls and forms beside the new pages
Silver
$1,495/mo
Keep the clinic website you already have; the pages we write sit alongside it.
- Every month 25 landing pages are written, one per service or town the clinic names
- Strategic Content Assets join the roll monthly: 4 of them
Gold
$2,495/mo
Doubles the page batch and puts a website for the clinic in our hands, from the design to the hosting.
- Every month 50 landing pages are written, one per service or town the clinic names
- Strategic Content Assets join the roll monthly: 8 of them
- A new clinic website drawn up by our designers, kept on our hosting and edited whenever you askNot counted here
- Hosting, updates and site security stay with us
Platinum
$3,495/mo
The largest monthly page count, built for a group of practices, a big animal hospital or a sprawling list of towns.
- Every month 100 landing pages are written, one per service or town the clinic names
- Strategic Content Assets join the roll monthly: 12 of them
- A new clinic website drawn up by our designers, kept on our hosting and edited whenever you askNot counted here
- Hosting, updates and site security stay with us
- Room to add locations, services and towns as the group expands
Say so ahead of the following invoice and the plan just ends. No contract to unwind, nothing owed afterward.
Website design questions from practice owners
Do I need a new website to begin?
Who hosts the site?
What does the contact page collect?
How do you keep the pages light?
Can the site carry more than one location?
Bring the service list to our desk
Leave your name, email and phone through the contact form, with a line about the site you have now. If you would rather talk, pick a weekday and a start time and the CEO rings you then.
Which clinic services deserve a page first?
List the services the clinic would like more appointments for, the towns clients drive in from, and the shelters, rescues and pet-supply shops that point people your way. Leave out client names, pet names and every record detail.
Give the front desk bell a tap
Ross Cohen is the CEO here and will call at the slot you pick. Prefer to write first? Each note sent through the contact form is read by a person.
The bell is only a drawing for fun and says nothing about any clinic.