Google Ads for a vet clinic: each ad matched to one service and one town
Google Ads puts a clinic on the results page at the moment someone types a search such as vet near me
. We build and manage those campaigns around the services the clinic lists and the towns it serves, in an ad account that belongs to the clinic.
The clinic sets the budget and pays Google directly. We write, adjust and report, and the owner reads the ad wording before anything runs.
Paid sheet, organic roll
An ad sits beside the roll, not instead of it
Search pages are written, approved and published one sheet at a time. Google Ads follows its own rhythm: a campaign goes on once the owner has approved the wording, and it can be paused whenever the owner says so.
We pair every ad with the landing page for the same service and town, so a person who clicks arrives at a page about what they typed. If you also want to compare the other platforms, how paid ads work across all three gives the wider picture, and Bing Ads (Microsoft Advertising) is the closest cousin to this one.
What a campaign is built from
- Ad groups
A group for every service
Ads for each service the clinic lists sit in a group of their own, so the words typed and the words shown agree.
- Towns
Aim at the towns on your map
Ads are aimed at the towns the owner names, and the owner can add or drop one whenever the clinic's reach changes.
- Negative keywords
A blocklist for the wrong visitors
Job seekers, vet-school students, supply shoppers and do-it-yourself searches go onto a list that keeps growing as the search terms report shows new ones.
- Counting
Counting inbound calls and forms
Calls and form messages are counted from the first day. A lead in this plan means a call or a form and nothing more.
Which typed search meets which ad
| Person at the keyboard | Ad group it meets | Landing page |
|---|---|---|
| A pet owner hunting for a dog or cat clinic in their town | Dog and cat services for that town | That town's own page |
| Someone looking for a practice that sees exotic pets | An exotic pet group, only if the clinic lists those animals | The page about the animals the clinic sees |
| A person comparing nearby practices | A location group | The location page, with the address and hours the owner supplies |
| A job seeker or vet-school student | Blocked by negative keywords | None; the ad does not appear |
| A shopper after supplies | Blocked by negative keywords | None; the ad does not appear |
From the first sheet to a running campaign
Put the account in the clinic's name
The Google Ads account is created for the clinic, or an existing one is used, and our team is added as managers.
Draft keywords and ad text
We write lists and ad text for each service and town, then send them to the owner to read.
Approve, then switch on
Nothing runs until the owner has approved the wording and set the budget with Google.
Read the month's counts
The summary sets spend beside the calls and forms that arrived, and the lists are adjusted from what it shows.
What the clinic brings along
- The services the clinic wants more calls for
- Towns and locations to aim at
- A monthly budget, paid by the clinic to Google
- Any service or animal the clinic never wants advertised
- The phone number the front desk answers
- Wording the owner is comfortable seeing on a screen
- One person who approves each ad
Ads, tracking and reports carry no client names, pet names or record details. The clinic keeps them out.
Three notions about Google Ads
Told to the receptionistMore money does not rescue a weak campaign.
What the paper roll showsBudget decides how often an ad can appear. The match between ad, page and search is what we work on.
Told to the receptionistGoogle Ads and search pages compete for the same job.
What the paper roll showsThey appear in different places on the results page, and the ad group and the landing page for a service share their wording, so the owner reads one set of statements for both.
Told to the receptionistAn ad account run by an agency belongs to the agency.
What the paper roll showsThe account and its card belong to the clinic. We are added as managers and can be removed.
Plans for running Google Ads
Held in common by all three ad plans
- Each ad account is the clinic's property, and our staff are added as managers
- Keyword lists, ad text and call-tracking numbers are drafted and checked before anything runs
- Negative keywords hold off job seekers, students and people buying supplies
- Clicks are charged by Google, Bing and Meta to the clinic's own card, so ad budgets stay off our invoices
- A summary each month shows what was spent on ads and what came back as calls and forms
One ad platform
$895/mo
Pick Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) and one set of campaigns goes live on it.
Two ad platforms
$1,595/mo
Choose two from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram); one summary covers both.
Three ad platforms
$2,295/mo
All three at once: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), summarised on a single page.
Say so ahead of the following invoice and the plan just ends. No contract to unwind, nothing owed afterward.
Google Ads questions from clinic owners
Whose card does Google bill for the clicks?
Can you make an ad appear above all the others?
Do the ads mention hours or prices?
How do I end the plan?
Can I see which ads brought calls?
Say which services need ads
Write through the contact form with your name, email, phone number and a few words about your towns. A callback slot is there too if you prefer to hear from the CEO.
Which clinic services deserve a page first?
List the services the clinic would like more appointments for, the towns clients drive in from, and the shelters, rescues and pet-supply shops that point people your way. Leave out client names, pet names and every record detail.
Give the front desk bell a tap
Ross Cohen is the CEO here and will call at the slot you pick. Prefer to write first? Each note sent through the contact form is read by a person.
The bell is only a drawing for fun and says nothing about any clinic.