Veterinarian Bing Ads management for vet clinics
Bing Ads (Microsoft Advertising) puts a clinic's ads beside search results on Microsoft's engine. We build the campaigns, run them in an account the clinic owns, and count the calls and web forms that come from each one.
For a vet practice it works well as a second platform, added once the owner has read how the first one is doing. Each campaign is written for one service in one town, so the ad and the page it opens match. A clinic with two or more locations gets campaigns for each address, never one blended list.
Where a second search platform belongs
A clinic that already runs Google Ads has done much of the thinking Bing Ads needs: which services to promote, which towns to reach, and which searches to keep away from the budget. We carry those lists across and adjust them for the new platform instead of starting from a blank sheet.
A person who types vet near me
into Microsoft's engine sees a different results page from the one on Google, so the campaign is read and tuned on its own. The owner sets the monthly budget and pays Microsoft directly. What the ads may say about care, credentials, hours and prices is also the owner's call, along with Microsoft's rules for ad wording.
Our paid ads overview shows how a platform is added to a plan.
What a Bing Ads campaign for a clinic holds
- Menu
One ad group per service
Each service on the owner's list gets its own set of ads, so the wording on screen matches what the clinic offers.
- Map
Targeting by town
Locations are set to the towns the clinic draws from, with the street address and phone number worded the same way as everywhere else.
- Filters
Negative keywords
Job seekers, vet-school students and supply shoppers are blocked so those clicks never reach the bill.
- Counting
Inbound calls and forms per ad
A tracking number and a form count for each campaign show which ads the front desk's phone and inbox are answering.
What carries over and what is checked again
| Part of the campaign setup | Where it starts | What we review for Bing |
|---|---|---|
| Service and town keywords | The owner's list of services and towns | How each phrase is matched on Microsoft's engine |
| Ad text | Drafts the owner has already approved | Length limits and wording rules for the platform |
| Negative keyword list | The list built for other campaigns | Whether new unwanted searches have appeared |
| Location settings | The towns the clinic serves | That each area matches a real service area |
| Tracking number | A number drafted for the campaign | That calls and forms are counted against the right ad |
From the first draft to a live campaign
The owner opens the account
The clinic creates its own Bing Ads (Microsoft Advertising) account and adds its card. We are invited in as managers.
We draft; the owner reads
Keywords, ad wording and locations arrive as a draft. Edits and strike-outs from the owner go in before anything runs.
The campaign runs and is counted
Spend, calls and forms are set side by side each month, and the owner chooses whether to change the budget or add another platform.
Questions about the Microsoft platform
Does a clinic need Google Ads running first?
Whose name is on the ad account?
Do we pay Microsoft or the agency for clicks?
Can an ad promise anything about the clinic's care or prices?
Do the ads use client or pet details?
Tell us what the clinic wants on screen
Use the contact page to leave a name, an email, a phone number and a note about the services and towns you have in mind.
Which clinic services deserve a page first?
List the services the clinic would like more appointments for, the towns clients drive in from, and the shelters, rescues and pet-supply shops that point people your way. Leave out client names, pet names and every record detail.
Give the front desk bell a tap
Ross Cohen is the CEO here and will call at the slot you pick. Prefer to write first? Each note sent through the contact form is read by a person.
The bell is only a drawing for fun and says nothing about any clinic.